RELX Group Mgr Market Planning - Healthcare in King of Prussia, Pennsylvania
Mgr Market Planning - Healthcare
Location: King of Prussia, Pennsylvania, United States
This position actively supports the Director of Market Planning in the accomplishment of the goals for the MarketView product suite in our Health Care business unit. Assist in the development of the strategy goals and objectives for the market area and facilitate action in the accomplishment of those goals. This may include activities such as: researching and providing proactive, timely and strategic competitive intelligence, business analysis and recommendations for relevant market topics; developing marketing collateral and sales materials; analyzing pricing and market size; and, other market planning activities as needed. Assist in maximizing revenue growth for the market area.
Perform the following activities as directed by the Director of Market Planning:
Assist in the development and execution of market planning strategy for the MarketView product suite
Conduct market and competitor research in order to identify trends and implications to the market planning strategy including market sizing and other qualitative and quantitative analyses
Assist in the development of recommendations for new product concepts and existing product modifications in line with the market area strategy
Facilitate action to accomplish market strategy by working within a matrixed, cross functional team (finance, product development, marketing, sales, etc.) to execute go to market strategies in the specific market area
Develop go to market materials such as Sales training, proposal templates, ROI calculators, and pitch decks
Assist in providing and reviewing content for marketing communications (for collateral material, print advertising, web promotion, direct mail, etc.)
Perform the analysis for specific near term market opportunities and the development of business cases, pricing, and other go to market activities for the product
Provide support to Sales and customers and gather/document feedback for the product line as needed
Perform other duties as requested
Requires a Bachelor's or equivalent experience, MBA preferred
Requires a minimum of 5 years professional experience in a business, analytical or consultative role
Experience in healthcare required. Familiarity with medical claims data or other market data preferred.
Must be able to demonstrate strong qualitative research and quantitative analytical skills, strong written and oral communication, the ability to work independently and with individuals at all levels across a matrixed organization, and the ability to manage multiple, changing priorities with flexibility
Must be proficient with Microsoft Office products, particularly Microsoft Word, PowerPoint and Excel
At LexisNexis Risk Solutions, we believe in the power of data and advanced analytics for better risk management. With over 40 years of expertise, we are the trusted data analytics provider for organizations seeking actionable insights to manage risks and improve results while upholding the highest standards for security and privacy. Headquartered in metro Atlanta, LexisNexis Risk Solutions serves customers in more than 100 countries and is part of RELX Group plc, a world-leading provider of information and analytics for professional and business customers across industries. For more information, please visit www.lexisnexisrisk.com. LexisNexis Risk Solutions is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or firstname.lastname@example.org.