RELX Group Marketing Manager RISK in Alpharetta, Georgia

Marketing Manager RISK

Category:

Location: Alpharetta, Georgia, United States

The Marketing Manager is responsible for strategic content marketing execution across all levels of planning, production, distribution, socializing, and performance measurement. The successful candidate will be responsible for developing internal advocacy for the brand as well as energizing its presentation externally. This person will work hand in hand with marketing colleagues and business leaders to ensure brand positioning and cross market messaging resonates well in each market we serve. The candidate must have proven expertise in the ability to effectively communicate, network and stimulate engagement with this audience across multiple media formats.

Responsibilities

  • Help identify high impact brand advertising and promotion opportunities, managing the associated creative and execution

  • Work with marketing groups to help align and support vertical message development to overarching core brand messaging and visual presentation style

  • Manage execution of strategic plans, providing regular updates

  • Facilitate production of brand and cross market campaigns

  • Help direct the adoption of our brand in US and non-US acquisitions

  • Manage periodic brand research and audits

  • Generate content for customer-facing events (tradeshows, conferences, customer advisory councils, etc.) to enhance our presence, relevancy and interaction with customers and prospects

  • Proactively socialize content to drive engagement and provide stimuli for ongoing conversations

Qualifications

  • 4-year college degree preferably in Marketing or Business or equivalent work experience, MBA preferred

  • A minimum of 7 years in-depth experience in brand marketing, including campaign and management

  • Experience in visual identity standards and guidelines

  • Experience in educating marketers, supporting acquisition integration, product development and migration plans

  • Ability to message brand effectively around business issues and customer impact, both externally and internally

  • Ability to review marketing metrics and assess underlying drivers to gauge and optimize performance

  • Experience managing and working with external agencies to accomplish project deliverables

  • Strong project management skills and ability to manage multiple projects/deadlines

  • Solid strategic skills as well as tactical expertise

  • Superb written and verbal communication skills

  • Budget responsibility

At LexisNexis Risk Solutions, we believe in the power of data and advanced analytics for better risk management. With over 40 years of expertise, we are the trusted data analytics provider for organizations seeking actionable insights to manage risks and improve results while upholding the highest standards for security and privacy. Headquartered in metro Atlanta, LexisNexis Risk Solutions serves customers in more than 100 countries and is part of RELX Group plc, a world-leading provider of information and analytics for professional and business customers across industries. For more information, please visit www.lexisnexisrisk.com. LexisNexis Risk Solutions is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com.